First Mover Disadvantage GM

In the late 1990's, GM produced the GM EV1. It was a fully electric vehicle that was far ahead of its time. In an age of big gas guzzling SUV's, the EV1 sold very well. The owners of the cars had embraced a "cult following" of the car. GM decided to pull the car from the market due to better selling SUV's. Companies like Honda and Toyota picked up on what GM had done to produce the Prius and Insight. When GM tried to return to the electric car market with the Volt, they were years behind their competitors.