Cadillac Diversification

Ever hear the phrase; “Nothing rides like a Cadillac,” or “when you arrive in a Cadillac, you know you have arrived?’  These sayings are synonymous with Cadillacs of yesteryear.   Cadillac was once the most luxurious car on the block and highly demanded by the elite of America.

As Cadillac has moved into the 90’s, 2000’s, and beyond other car companies have targeted that luxury that only Cadillac once could display. However, the mantra still fits “Nothing rides like a Cadillac/” This diversification from other manufacturers cannot be competed against.   

I have recently gone through the frustrating task of purchasing a new car for my wife. After days of looking at vehicles from every brand you could thing of I said to my wife; “Let’s go drive a Cadillac.” Her response “That is something my grandmother would drive.” But to her surprise when she reached the dealership Cadillac’s STS and CTS were right up her alley. Once she drove the cars all she could say was “WOW.” She was sold, these vehicles ride better than nothing else and their styling was top notch as well. When we drive up to the valet at a hotel or other establishment in this car you still get the feeling that “We have arrived!”